http://www.bitpod.co.uk How to promote your videos with paid online advertising
If you have the budget, you can promote your videos to potential viewers using paid advertising systems.
These allow you to prominently feature your videos on YouTube and provide an enhanced reach on social media networks such as Twitter, LinkedIn and Facebook.
Each advertising system has a different management interface, offer a variety of viewer targetting options and have their own way to charge you for their service.
YouTube has the most complex system, although if you already use Google Adwords you will be right at home.
Video adverts currently are served as either in-stream or in-display. The In-stream video adverts are usually shown at the beginning of popular videos and can be skippable or non skipable depending on their length.
In-display video adverts are placed within the related videos area or within the YouTube search results.
The search results option is likely to be the most suitable for businesses who wish to help their video shortcut the YouTube optimisation process.
LinkedIn paid options are limited to using the generic sponsored updates facility.
The updates can contain a link to your YouTube video and can be configured to show to select users based on their profile.
This can be extremely powerful as you can choose viewers by geographical location, commercial sector, job position and much more.
Twitter offers a dedicated sponsored video service.
Like LinkedIn, posts are included in the timeline and are shown to users based on some clever profiling data which can even include the viewers current location.
Videos can be played with one click without leaving the twitter timeline.
Facebook also has a dedicated video advert system and like LinkedIn it can be configured to suit the desired viewer profile.
Videos play on the Facebook timeline and come with all the usual social tools such as liking, commenting and sharing.
Video advertising is a complex and sometimes costly way to promote your videos.
Its easy to dismiss these options and rely on conventional optimisation and manual social sharing.
In fact this is probably what your competitors have decided to do. So here is your opportunity.
Please take a look at the proceeding eleven videos in this series, covering a number of popular topics on video marketing.
…………………………………………………………
If you have the budget, you can promote your videos to potential viewers using paid advertising systems.
These allow you to prominently feature your videos on YouTube and provide an enhanced reach on social media networks such as Twitter, LinkedIn and Facebook.
Each advertising system has a different management interface, offer a variety of viewer targetting options and have their own way to charge you for their service.
YouTube has the most complex system, although if you already use Google Adwords you will be right at home.
Video adverts currently are served as either in-stream or in-display. The In-stream video adverts are usually shown at the beginning of popular videos and can be skippable or non skipable depending on their length.
In-display video adverts are placed within the related videos area or within the YouTube search results.
The search results option is likely to be the most suitable for businesses who wish to help their video shortcut the YouTube optimisation process.
LinkedIn paid options are limited to using the generic sponsored updates facility.
The updates can contain a link to your YouTube video and can be configured to show to select users based on their profile.
This can be extremely powerful as you can choose viewers by geographical location, commercial sector, job position and much more.
Twitter offers a dedicated sponsored video service.
Like LinkedIn, posts are included in the timeline and are shown to users based on some clever profiling data which can even include the viewers current location.
Videos can be played with one click without leaving the twitter timeline.
Facebook also has a dedicated video advert system and like LinkedIn it can be configured to suit the desired viewer profile.
Videos play on the Facebook timeline and come with all the usual social tools such as liking, commenting and sharing.
Video advertising is a complex and sometimes costly way to promote your videos.
Its easy to dismiss these options and rely on conventional optimisation and manual social sharing.
In fact this is probably what your competitors have decided to do. So here is your opportunity.
Please take a look at the proceeding eleven videos in this series, covering a number of popular topics on video marketing.
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The post How to promote your videos with paid online advertising – Video marketing for business #12 appeared first on Start First Online Business.